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When and Where?


SAP Startup Forum - New York

Date: April 24, 2014

Location: TBD


What's in it for you?

  • SAP HANA test and development licenses, development boot camp materials and potential continuous technical support from SAP at no charge until your business runs live on SAP HANA (up to 1 year).
  • A startup can get traction with access to SAP technology, SAP communication channels and SAP Marketplace.
  • Gain a strong operations partner and self-assessment tools in the SAP Startup Focus program.
  • Advanced startups in the program even have the opportunity to attend and present at SAP’s largest trade fairs, which draw over 15,000 SAP customers, partners and influencers.

Why come?

Come to the SAP Startup Forum for a day of collaboration, learning and networking with like-minded leaders focused on analytics and big data trends and technologies.

  • We're bringing together experts and speakers who will help shape the discussion around the needs and gaps in the industry and where big data is heading.
  • We are looking for promising startups interested in exploring and developing solutions on top of the enterprise application platform SAP HANA. By handling massive volumes of structured and unstructured data entirely in its in-memory database, SAP HANA enables applications and analytics to execute their data intense operations right where data resides. In doing so, SAP HANA helps customers to achieve performance improvements of up to 100,000 times compared to traditional, disk-based databases while running non-disruptively alongside the existing technology landscape. Learn more on SAP HANA.

Act Now!

Participating online

Keep up to date during the Startup Forum by following @SAPStartups and the event hashtag #startupforum.

Preliminary Forum Agenda

08:30 - 9:30


09:30 - 10:00

Welcome & Opening

10:00 - 10.15

SAP Startup Focus Program Overview

10:15 - 10:45

Startup Pitches

10:45 - 11:05

SAP HANA for Startups

11:05 - 11:30

Break & Networking

11:30 -11:40

SAP Ventures

11:40 - 12:10

Startup Pitches

12:10 - 12:30

Go to Market with Startup Focus

12:30 - 13:00

Startup Pitches

13:00 - 13:15


13:15 - 14:00

Lunch / Mixer & Networking


  • If we were not able to accommodate you at this Startup Forum, please feel free to register for a virtual forum.
  • For more on the SAP Startup Focus Program, please click here.
  • For any further questions, please contact us via email startups@sap.com.