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  • 1,000+ startups. 55 countries.

    One program unites them all. See what the SAP Startup Focus program can do for you. Learn More…

  • Calling All Innovators –
    SAP HANA is for you.

    A new video from Dr. Vishal Sikka. Watch Now…

  • Winning together.

    SAP and startups create the future of enterprise applications. Watch Video…

Give your startup a jumpstart.

If you’re a startup with a Big Data, predictive or real-time analytics solution – you’re just what we’re looking for. Learn More

join us.

Three simple steps to put the power of SAP into your startup.

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  • attend.

    Attend an event and learn more about the program.

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  • accelerate.

    Technical resources to develop your solution on SAP HANA.

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  • go to market.

    Market and sell your solution to SAP’s global customer base.

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SAP Startup Focus - powering the startup dream with the SAP HANA platform


Rick Dutta, CEO at NexVisionIX enables retailers and consumer brands to drive revenue and cost management.


Liquid Analytics and SAP Startup Focus - helping field sales teams excel at what they do best


Warwick Analytics and SAP Startup Focus - changing the face of global manufacturing

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Farnborough International Airshow

posted July 9

100 years since the first commercial flight, The Farnborough International Airshow is taking place from July 14-20, just outside of London, England. SAP's Big Data Truck will be on site from Monday to Wednesday - take the opportunity to meet members of the Startup Focus team and startups in the aerospace and defense sector, as well as hundreds of other industry specialists.

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Startup Forums

SAP HANA is excited to announce our upcoming Startup Forum events where entrepreneurs, investors and technology leaders gather for learning and networking. Meet executives from SAP, SAP Ventures and the startup ecosystem, and see what we can do to help bring your ideas to life!

Register for an Event