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SAPPHIRE NOW + SAP TechEd, SAP’s exciting premier event in EMEA, is here. As part of our innovation roadmap for customers, SAP is announcing SAP CRM now powered by SAP HANA as well as 6 new applications, all powered by SAP HANA: SAP Demand Signal Management, SAP Liquidity Risk Management, SAP Accelerated Trade Promotion Planning, SAP POS Data Management, SAP Customer Usage Analytics, SAP Operational Process Intelligence.


This simply means that only 18 months after the release of the SAP HANA platform more than 30 solutions powered by SAP HANA will have been launched to help our customers transform their industry and create new differentiating value. I wanted to share with you more details on some of these new applications for lines of business and industries that we announced today.



This is the first CRM application in the market bringing together transactions (OLTP) and analytics (OLAP). The application will now allow SAP CRM customers to accelerate dramatically daily customer-facing operations (e.g. search can be accelerated up to 115 times faster), empower business-users with real-time customer insights, and innovate the way companies engage with customers for more personnalized interactions on any device. Lenovo is a great example as to how CRM powered by HANA will be a game-changer in marketing, sales and service. Lenovo is a US$29 billion personal technology company and the world’s second-largest PC vendor. The company has actually been an early adopter of the SAP HANA platform. Xiaoyu Liu, Vice President, Global Application Development, made the following comment at SAPPHIRE today: “Knowing exactly what is happening in our business at any moment and being able to respond quickly to changing market conditions is critical for the success of Lenovo. SAP HANA has proven to be a high performing platform to help us achieve this goal. That's why we are exploring to supercharge Customer Relationship Management with SAP HANA. We have already seen 30 times faster performance in key processes during the customer validation phase. The first results are very promising to allow our business not only get 360 real-time business insight but also significantly accelerate all our customer-facing operations.”

SAP Demand Signal Management application

SAP Demand Signal Management is intended to help companies across multiple industries capture external market and downstream demand data, in near real time, and integrate it with their internal business data to drive insights and better decision making across the entire enterprise in areas such as sales, marketing and supply chain. The application will enable companies to leverage downstream demand signals, market research and consumer sentiment data to develop deeper market visibility and respond faster to market changes.

Watch the video here: YouTube Link


SAP Liquidity Risk Management application

SAP Liquidity Risk Management is aimed at providing banks with the ability to perform real-time, high-speed liquidity risk management and reporting on very large volumes of cash flows and instantly measure key liquidity risk ratios - such as the Basel III Liquidity Coverage Ratio and Cash Flow Gaps - to take corrective counterbalancing action and meet financial obligations. The application will allow banks to apply different stress scenarios- such as adjusted run-off rates and bond hair-cuts- to gain a deeper understanding of how market volatility can impact liquidity positions.

Watch the video here: YouTube Link


In addition to these announcements, we have many new HANA customer testimonials planned at the event. As an example, I will be moderating a panel discussion tomorrow with four customers: Lexmark, Smart Modular Technologies, Vodafone, Ypsomed. Ypsomed is a worldwide leading independent developer and manufacturer of injection systems for custom-made self-administration and supplier of pen needles for the treatment of diabetes, growth disorders or infertility, as well as for further therapeutic areas. Ypsomed employs approximately 1050 employees so pretty small organization compared to Lexmark or Vodafone. As we were preparing the panel discussion, Fernand Portenier, CIO at Ypsomed told me why SAP HANA was relevant for their small organization:“Ypsomed is now benefiting from near real-time business insight that previously took a full day to obtain. Business users are less dependent on IT and can access reports directly – creating a more agile environment that can respond instantly to market needs.” It will be an excellent opportunity for us to discuss further the user adoption topic with HANA.

Another new testimonial in this panel will be Lexmark. Lexmark International, Inc. provides businesses of all sizes with a broad range of printing and imaging products, software, solutions and services. Victor Rivera, Business Intelligence CoE Lead at Lexmark, will be covering the Big Data topic in this panel discussion and explain us in more detail his view as to how "SAP HANA makes Lexmark more agile by fundamentally reducing our project life-cycle and increasing our ability to analyze Big Data."

Finally, I will also co-present a session with Marco Dockweiler, Enterprise Architect at BSH Bosch and Siemens Homeapplicances, on a new HANA co-innovation project. The customer will describe how BSH Bosch und Siemens Hausgeräte GmbH co-innovated with SAP on the new SAP Cash Forecasting application , powered by HANA, to help improve cash forecast accuracy and optimize processes in the treasury department.

Make sure you join us for these sessions (physically or online) to learn more on these amazing HANA innovations and customer stories.


As usual, I look forward to reading your thoughts and comments.


Si-Mohamed SAÏD – VP Database and Technology for Lines of Business and Industries


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