On May 23, 2012 a group of exceptionally successful and bright software builders and data analysts paid a visit to SAP Vancouver. They came from exciting Vancouver based startups for the SAP Startup Microforum – Vancouver. The topic on everyone’s mind was big data challenges and specifically how HANA can help.
Witness the HANA-ready innovation powerhouse Vancouver has become by enjoying the following video:
Godfrey Hobbs hosting the Panel in Vancouver
Over the years, a SAP developer like me may make hundreds of code check-in. Thousands and thousands of hours go by as we focus on delivering the best possible products. However, as we near our third or fourth hundredth check-in, we start to ask questions; big questions: Does this bug fix or new feature really matter? Are SAP Business Analytic products still relevant? These startup builders provided a common and enthusiastic answer; “Hell Yes!” SAP’s Business Analytics solution with HANA is relevant to companies of all sizes. Handling data correctly is crucial for business success. All of these startups have similar challenges when it comes to wrangling big data sets. HANA and SAP Business Analytics are exactly what the “startup doctor” ordered.
Each of the following growing Vancouver startups are playing to win:
HootSuite is “The” social media dashboard with four million plus satisfied users. They are very successful with a strong set of ‘very satisfied’ large corporate customers (McDonalds, Pepsico, P&G, Sony Music, etc).
Geordie Henderson, Hootsuites’ Director, API & Integrations
East Side Games Studio is a profitable data-driven social gaming company with an all-star suite of Facebook and iPhone games.
Michael Nathe from East Side Games Studio
Mobify is the leading mobile web platform for e-commerce & publishing (Starbucks, New Yorker, Wired Mag).
John Boxall Co-founder of Mobify
STAT offers enterprise-level SEO analytics and deals with huge amounts of data in real time.
Rob Bucci founder of STAT Search Analytics
Playing to Win
For startups playing-to-win means playing-smarter. Our players range in size from the five friendly folks at STAT to Hootsuite with 150 people (and a 500 MM valuation.) These companies have made their mark by staying focused on the customers via analytics. Each is relentlessly dedicated to their businesses’ big data.
Is HANA relevant to a five person company?
Rob Bucci, founder of STAT Search Analytics, sees HANA as absolutely relevant. HANA would allow him to instantly expand his value proposition to existing customers. Moreover, the fifty person East Side Games Studio (ESG) has a growing team of data analysts. ESG’s Michael Nathe summed things up well. He sees a cloud based HANA solution (at the right cost) as an ideal long term strategy. Their current strategy (AWS-based databases) is unmanageable; it is held together with strips and can only provide three months worth of data. Michael from ESG is aware that they are missing critical insights which would require at least twelve months of data. Their system struggles to keep up with the daily 10 Gb flow of telemetry data. ESG’s data analysts' and DBAs' time is consumed by juggling archives or making blind guesses at what queries may produce insights. Ultimately, the final step for Michael Nathe from ESG would be to ‘put himself out of a job’ and automate the insight-to-action Virtuous Cycle. In this reality, HANA would modify game play automatically based on player’s analysis.
Build, Measure, Learn.
Like Eastside Games, Mobify and Hootsuite live the “Lean Startup Mantra”: Build, Measure, Learn (then repeat). Due to the scale of data, the build, measure, learn cycle can often only be completed on a weekly basis. Each of these companies sees a future with the cycle calculated in real-time occurring several times a day. Mistakes will be perceived instantly and opportunities seized on the fly.
Find out more: http://spr.ly/SAPStartups
A special thanks to our guests; to Mark Robins, Rachel Floyd and the rest of the EBC/IT staff; to our HANA experts: Patrice Le Bihan and Alex MacAulay; to Geoff Peters for filming; and to Kaustav Mitra for his involvement and encouragement.