The number of SAP Business Suite on HANA customers continues to grow rapidly and with it the number of new customer success stories. In her new article titled Over 1200 Customers and Growing, Lauren Bonneau Managing Editor at Wellesley Information Services sheds new light on 5 new stories from Sapphire Now 2014 in Orlando.
While there are many factors that influence the rapid adoption of any new product in the market the following three were clearly evident in the article: clear and compelling business value, lower total cost of ownership (TCO) and ease of deployment compared to existing market alternatives.
I'll start with the lower TCO factor as this is the one that the article zooms-in on during the intro. The lower TCO of Business Suite on HANA compared to classical databases is indeed a consistent theme referenced by customers and a strong driver behind the product’s fast adoption. The below 5 factors are constantly cited by our customers as contributors to the low TCO:
In the article, Unilever, Hidrovias and Pacific Drilling all talk about the simplified data footprints that they have experienced after moving to Business Suite on HANA while Mercedes AMG discusses how virtualization and Tailored Data Centre Integration allowed them to simplify the integration and operation of HANA within their own datacenter. Hidrovias do Brasil shared their cost analysis on how running Business Suite on HANA Enterprise Cloud will result in 70% savings over 5 years compared to on premise alternatives.For a more in-depth analysis of HANA’s lower TCO check out Forrester's Total Economic Impact study.
While lower TCO is a strong value proposition, it cannot by itself drive the rapid market adoption of a new product. There needs to be a clear and compelling business value. As is apparent from the stories and videos in the article, customers today look at Business Suite on HANA as a way to move towards becoming a Real-time Business. In the case of Suzano that meant gaining real-time access to data in the general ledger, real-time reconciliation, and real time stock reassignment. In the case of Hidrovias do Brasil it was capturing real time logistics insights from their commodity transportation vessels in the waterways of Latin America. For Pacific Drilling it was the ability to capture real time insights form their deep water drilling vessels off the coast of Mexico, Brazil and Nigeria.
Beyond the immediate business value, all 5 customers saw Business Suite on HANA as an innovation foundation for the future of their business. Yoram Boradaty from Pacific Drilling summarized this nicely when he said “We see our move to SAP Business Suite powered by SAP HANA -as a ramp-up customer- as not just a best approach to solve the problem of providing new insight to the business through real-time operational reporting and analytics, but it also positions the organization strategically for the future”.
Ease of deployment
The 3rd factor that was evident in the article was the ease of migration to HANA. Thanks to a strong and global partner ecosystem of certified Hardware and System Integrators, Business Suite on HANA customers are able to go live with the solution within a short period of time and with no disruption to the business. In the case of Hidrovias that time was only 4 months and is expected to go down to 3 months for their future roll-outs. In the case of Suzano, the company only logged 6 hours of downtime related to HANA during the migration process while Mercedes AMG reported no disruption to the business after going live in April 2014 despite being the first company to go live with Business Suite on HANA in a virtualized productive environment.
Everyday now new customer stories, like the ones in this article, are emerging countering any remaining misperception about HANA lacking business value, being cost prohibitive or being too complex to implement. To the contrary, its for these very same reasons that customers are choosing HANA.